The Coca-Cola example…..

Perseverance, consistency and innovation are key drivers in business and sales The Coca
Cola beverage invented by pharmacist John Stith Pemberton in 1886. Originally intended as a
patent medicine against migraine, the formula and brand was bought in
1889 by Asa Candler who incorporated the Coca Cola company in 1892. In
1916, the company began manufacturing its famous bottle, which remains signature shape of Coca
Cola today. The sales hit 65 bn USD in 2018
So why are so many entrepreneurs giving up so early?

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